Following our recent webinar where our founder Richard Knight & our £1m Franchisee Victoria Green addressed numerous questions from aspiring franchisees, we’ve compiled a comprehensive blog featuring your inquiries and our responses. Whether you’re wondering about running the business from home, or curious about staff management, we’ve got you covered. Join us on this journey as we delve into the key aspects of owning a Haus Maids franchise, providing valuable information to guide you through your entrepreneurial adventure.
Watch full webinar here – Click Here
Q: Can you tell us more about the background of Haus Maids and how it all started?
A: Haus Maids was founded in 2012 in Farnham, Surrey. Since then, we’ve expanded to have many offices across the country, all franchised. We’re now looking for more franchisees to join us and open a Haus Maids in their local area.
Q: What are the key roles and responsibilities of a franchisee within the business?
A: As a franchisee, your key roles include business management, quality control, recruiting and motivating staff, marketing, administration, visiting customers to provide estimates, customer service, and occasionally cleaning when required.
Q: What services does Haus Maids offer to its clients?
A: We offer weekly, fortnightly, and monthly cleaning services for domestic homes, as well as end of tenancy cleaning, moving in/out cleaning, spring cleaning, Airbnb cleaning, and builder’s cleans.
Q: Can you tell us more about the financial projections for the business?
A: In year one, we expect revenue to be between £80,000 and £140,000, with a profit margin of between 17% and 24%. By year five, we hope to achieve a revenue of £425,000, also with a profit margin of between 17% and 24%.
Q: What is the initial investment required to start a Haus Maids franchise?
A: The franchise fee is £9,950 plus VAT, and you’ll also need a launch fund of between £4,000 and £10,000 for working capital. This investment includes exclusive territory rights, initial training, software, marketing support, and more.
Q: Can you share some success stories of current franchisees?
A: Sure, for example, Andrea and Roxana opened in Petersfield in December 22 and currently have a monthly sales turnover of over £19,000. Linnet in Cheltenham opened in September 2019 and currently turns over £23,000 a month.
Q: What support and resources are provided to franchisees?
A: Franchisees receive initial and ongoing training, an operations manual, software, six months of Google advertising, 20,000 leaflets, document templates, and more.
Q: How can potential franchisees learn more about Haus Maids and the franchise opportunity?
A: You can visit our website, watch interviews on our YouTube channel, and submit any questions you have through the Q&A button at the bottom of your screen during webinars. We’re here to provide all the information and support you need to succeed.
Q: Do I have to find my own customers or does head office do that?
A: Head office provides leads through our website, which accounts for about 90% of our leads. We and our franchisees use paid advertising on Google and organic traffic to generate leads. Your role as a franchisee includes marketing locally to help grow the brand.
Q: Do you get many complaints from customers?
A: Victoria our £1m franchisee receives about four to five complaints per month, which may seem high, but it’s relatively low considering the number of cleans they perform each month, which ranges from 900 to 1,000. We strive to address complaints promptly and maintain high customer satisfaction.
Q: How do I register with you if I’ve just started a new cleaning company?
A: If you’ve just started a new cleaning company and are interested in becoming a Haus Maids franchisee, you can get in touch with us to discuss the process of converting your cleaning company into a Haus Maids franchise.
Q: So, I have to find clients myself?
A: As a franchisee, your role involves marketing your business to generate inquiries. While head office provides leads through our website and other channels, you’ll also need to engage in local marketing efforts to attract customers to your franchise.
Q: Do you provide training for franchisees?
A: Yes, we offer initial training at our headquarters in Farnham, which covers business management and cleaning practices. We also provide ongoing training and support to help franchisees succeed in their businesses.
Q: Can you tell us more about the support after the initial training course?
A: After the initial training course, we offer ongoing support through various channels. You’ll have access to our support team for guidance and assistance whenever needed. Additionally, we have a WhatsApp group where franchisees can communicate and share experiences. Richard, Kyley, and other franchisees are also available for support, ensuring you never feel alone in your journey.
Q: How do you train your staff?
A: Staff training involves both theoretical and practical aspects. Initially, we provide training on product usage, equipment, and cleaning techniques. Then, we accompany them on-site to demonstrate cleaning routines and provide hands-on training in each room. Afterward, they work with experienced team members, receiving feedback and guidance as needed. Continuous support is available for any questions or uncertainties they may have.
Q: How long does it take to open a franchise?
A: Franchise openings can vary, but typically it can take between 3 to 9 months from the initial decision to open. While it’s possible to open within a month, a more realistic timeframe is around 3 months, with some cases taking up to 9 months. We aim to support franchisees through the process to ensure a smooth and timely opening.
Q:What marketing strategies do you employ to find customers for your cleaning business?
A: We utilise various marketing strategies, including online presence through a professional website and active social media profiles. We also distribute leaflets, engage in community events, and brand our company vehicles. Additionally, we invest in Google Ads.
Q: How effective are sign written cars in attracting inquiries for your cleaning services?
A: Sign written cars are highly effective in generating inquiries for our cleaning services. We often receive inquiries from individuals who have seen our branded vehicles driving around their town. This form of mobile advertising helps to increase our visibility and brand recognition within the community.
Q: What role does community involvement play in your marketing strategy?
A: Community involvement is integral to our marketing strategy. By participating in local events, sponsoring community initiatives, and supporting sports clubs, we raise awareness of our brand and establish a strong presence.
within the community. This, in turn, enhances our reputation and encourages inquiries for our services.
Q: How important is it for potential customers to recognise your brand from other sources before inquiring about your services?
A: It’s crucial for potential customers to recognise our brand from various sources before inquiring about our services. Whether it’s seeing our branded vehicles, encountering our advertisements online, or noticing our involvement in community events, familiarity with our brand increases the likelihood of inquiries. This multi-channel approach ensures that we remain top-of-mind when individuals require cleaning services.
Q: Are there many cleaning companies in your area competing for customers?
A: Yes, there are several cleaning companies operating in our area. However, we differentiate ourselves through our comprehensive marketing strategy, community involvement, and commitment to providing exceptional service. Our goal is to stand out among competitors and become the preferred choice for cleaning services in our area.
Q: Are there many cleaners in the area where your business operates?
A: Yes, there are cleaners everywhere. If you search “cleaners in my area” on Google or Facebook, you’ll find hundreds of them. However, having competition shows how long we’ve been operating and doesn’t deter us. When we started, there were plenty of cleaners, but it didn’t stop us from succeeding.
Q: How do you differentiate your cleaning business from the competition?
A: We differentiate ourselves by targeting a different clientele and advertising in different areas compared to many cleaners who compete for the same customers on platforms like Facebook. We focus on providing exceptional service and engaging in community involvement rather than engaging in price wars with competitors.
Q: What would be the next step for someone interested in franchising with your company?
A: The next step would be to email me us, From there, we can schedule a Zoom meeting to discuss further. If all goes well, we can arrange an in-person meeting. Feel free to reach out with any questions or to book a meeting.
Q: Can you provide more information about where interested individuals can find additional resources and videos about your company?
A: Sure, interested individuals can subscribe to our YouTube channel where this session will be posted along with other informative videos about our franchisees. Additionally, they can check out our TikTok for more content. Feel free to explore and reach out if you have any further questions.
Watch the Full Webinar Now!
Since Haus Maids started in 2012, Haus Maids has emerged as a leading home cleaning franchise, offering personalised services to its clients. Presently, Haus Maids is expanding its franchise footprint across the nation, inviting dedicated individuals with the passion and determination to lead a Haus Maids franchise. For more details regarding Haus Maids franchise prospects, please explore the website or get in touch with their team directly.
