THE INFORMATION PACK · EST. 2012 · 2026 EDITION
A business built around your life.
Everything you need to know about building a Haus Maids franchise in your community – the business, the support, the investment and the life it gives you.
Your business. Your hours. Your life.
Prepared for prospective franchisees.
AN INTRODUCTION · 01
A letter from Kyley.
I made a deliberate choice when I started Haus Maids in 2012. I wanted to build something real – a proper business generating a proper income. But I also made an equally deliberate choice that my family would always come first.
Three young children. A clear sense of what mattered most. And a belief that there had to be a way to have both – the business and the life.
What I built was a premium home cleaning management business. I found my first clients, hired my first team, set the standards and built the systems that would allow the business to run properly without me having to sacrifice the things that mattered. School runs. Sports days. The ordinary Tuesday afternoons you simply can’t get back.
More than a decade later I have a team and a business I’m enormously proud of. Clients who have been with us for many years. A network of franchisees across the country who have built their own versions of what I built – each one different, each one genuinely theirs.
But what this business really gave me was the thing that mattered most. Freedom. The freedom to choose how my days looked, when I worked, where I was and who I was with. That changes everything about a life.
If something in this resonates, come and have a conversation with us. No pressure, no pitch – just an honest discussion about whether this is right for you. I’ll be there personally and I promise you will leave knowing exactly what this involves, what it costs, and what it can genuinely give you.
I look forward to meeting you.
Kyley
– Kyley Knight-Novell, Founder, Haus Maids
THE BUSINESS MODEL · 02
Your business. How it works.
Haus Maids is a home cleaning management franchise. Your business is built around a team of professional cleaners serving a loyal base of regular clients in your local area.
Your role is to build that team, grow that client base and manage the business day to day – from home, around your life.
Where your time goes
Most of your time will be spent on the things that grow and run a successful business. Handling new enquiries and arranging estimates. Meeting potential clients either in person or virtually from your kitchen table. Scheduling your team, reviewing client feedback and making sure every clean is delivered to the Haus Maids standard. Supporting your team in the field, managing their development and recruiting new members as the business grows. Building your local presence through local marketing, community activity and word of mouth.
It’s varied, it’s rewarding and no two days are quite the same.
This is a proper business. One that grows with you, rewards your effort and gives you something genuinely yours.
THE RIGHT FIT · 03
Is this you?
Maybe you’ve thought about doing something for yourself before. Perhaps you’ve looked at ideas, considered options, come close a few times. But something was always not quite right. The timing. The risk. The fit.
What you might be looking for is something you can genuinely build. Something that grows with you. Something designed to fit around your life rather than the other way around. Something that rewards you more as your business develops. Something you can look back on in five years and feel genuinely proud of.
That’s what Haus Maids was built to be.
You don’t need a business background. You don’t need management experience or a particular set of qualifications. What matters is much simpler than that.
01
A willingness to commit to something properly.
02
The kind of person who takes responsibility and gets things done.
03
Someone who wants to build something real.
If any of this resonates – you might be exactly who we’re looking for.
YOUR CLIENT BASE · 04
Where your clients come from.
One of the first questions people ask us is – how do I actually find clients? It’s the right question. And the answer is one of the most reassuring things about joining Haus Maids.
You don’t start from zero.
The Haus Maids website has been building a presence online since 2012. That means when we open your territory, clients in your area who are searching for a premium cleaning service are already finding Haus Maids.
Enquiries start arriving within days – going straight to your inbox or booking directly into your diary as an estimate appointment. No waiting. No cold calling. No wondering where your first clients will come from.
You stay in complete control of your diary – choosing when you’re available for appointments and managing your time around your life. No client can book in unless you’ve made that time available.
A 56% CONVERSION RATE
Across the network we convert 56% of estimates into regular paying clients – and in the early months that number is often higher.
The website does the heavy lifting so you can focus on what matters most – delivering a brilliant first impression and turning enquiries into loyal long-term clients.
The harder you work locally marketing your business – getting involved in your community, building your reputation, spreading the word – the more you add on top of what the website already delivers. The two together build your client base faster than either could alone.
We bring you the online enquiries. You build the relationships locally. Together that’s a business.
A DAY IN THE LIFE · 05
Month six
Meet Joanne. Haus Maids franchisee.
Mum of two – Ella, age 9 and Oliver, age 7. Haus Maids franchisee. This is her Tuesday in month six.
Your business. Your hours. Your life.
Where will you be in three years?
Catch up with Joanne. Haus Maids franchisee.
Three years ago Joanne sat at her kitchen table and wondered whether she could really do this. Today she knows the answer. This is what Tuesday looks like now.
She wouldn’t change a single thing.
YOUR SERVICES · 06
What your clients come to you for.
From regular weekly cleans to one-off deep cleans and everything in between – this is what your business will deliver to local clients.
THE HAUS MAIDS STANDARD
Every clean delivered with professionalism & care.
Regular Home Cleaning
The backbone of your business. Whether a client needs daily visits, twice weekly, fortnightly, monthly or anything in between – the schedule is completely bespoke to what works for them.
One-Off Deep Clean
A thorough top-to-bottom clean for when a home needs serious attention. Ideal as a seasonal reset, before a special occasion or simply when a property needs more than the usual routine.
End of Tenancy
Professional-standard cleaning for landlords, tenants and letting agents at the end of a tenancy.
Moving In / Moving Out
Helping clients start fresh or leave a property spotless. A popular one-off service that often converts to a regular client.
Spring Clean
A deep seasonal reset tackling everything that builds up over time.
Airbnb & Holiday Rental
Reliable turnaround cleaning between guest stays for short-let hosts and holiday-rental owners.
Laundry & Ironing
A service franchisees can choose to offer in their territory alongside regular cleaning or as a standalone. A great way to add value for existing clients.
After Builders
Removing the dust, debris and mess after building work or renovation. A premium one-off service that commands a premium price.
WHAT MAKES US DIFFERENT · 07
Why Haus Maids.
Some things about Haus Maids you’ll have already felt by now – reading through these pages. The brand. The warmth. The sense that this was built by people who care about getting it right.
But here are the specific things that make Haus Maids genuinely different – and genuinely worth your consideration.
That’s not a franchise. That’s something better.
YOUR FRANCHISE TERRITORY · 08
Your patch.
When you join Haus Maids you’re not just buying a business – you’re securing an exclusive patch to build it in. Your patch – or territory as we call it – is yours alone.
Carefully selected using real data, built around where you live and the community you know. No other Haus Maids franchisee will ever operate within it. We use specialist mapping software to assess every potential territory – looking at the types of homes, the people who live there and whether the area matches the profile of our most successful locations.
Haus Maids – Territory Analysis
Example Territory – Maplewood
Your community
Built around where you live – your community, your clients, your knowledge.
Exclusively yours
Your territory is exclusively yours – no other Haus Maids franchisee will operate within it.
Data driven
Every territory is assessed using real data – household types, demographics and community profile.
Designed with you
We work with you to design your territory – sometimes offering options to choose between.
YOUR SUPPORT · 09
By your side from day one.
The moment you sign your agreement – that’s day one. From that moment we are by your side. Not when you open. Not when your first client books. From the very first day.
The support never disappears. It simply grows with you.
WHAT IT COSTS · 10
Your investment.
Building something real requires real investment. Here is exactly what yours looks like – and exactly where every pound goes.
Your franchise investment is split across three distinct elements. Each has a specific purpose.
Your exclusive territory rights
This secures your territory. Your defined local area – exclusively yours. No other Haus Maids franchisee will operate within it.
Your launch fund
This money is invested by us on your behalf before and after you open. Every penny is accounted for and every penny goes directly into building your business in your territory.
Also included at no additional cost:
Your working capital
Your working capital stays in your account – it is never paid to Haus Maids.
It covers your equipment, your early marketing activity and the day-to-day running costs as your business builds. Your working capital covers the equipment and products you need to open – cleaning supplies, machinery, PPE and everything else on your recommended starter list, sourced through our preferred supplier at negotiated prices and delivered directly to you. And when the time comes to get your first branded Haus Maids car on the road in your territory, this fund gives you the runway to do it.
Think of it as your financial safety net – money that is always there, always available and always working for your business.
A note on VAT
Both the territory rights and launch fund attract VAT, making the total payable upfront £12,000. As a VAT-registered business you will reclaim this £2,000 in full within your first quarter; our bookkeeper will do this for you. Working capital temporarily covers the VAT while you wait, and the reclaim gives it an immediate boost as the business begins to grow.
Your ongoing management service fee – 8%
An 8% fee on monthly turnover covers ongoing support, continued brand development and everything head office provides to keep your business growing. It is already built into every financial projection in this page, so the income figures shown are after it has been paid.
FUNDING ROUTES · 11
How to fund your business.
The majority of our franchisees have borrowed money to open their Haus Maids business. Each month their businesses make that repayment – not them personally.
We say that not to encourage borrowing but to normalise it. If you don’t have £20,000 sitting in a savings account right now, that doesn’t mean this isn’t for you. Whatever route you choose, the business is designed to service that cost and the repayment is already built into the projections.
OPTION ONE
Government Start Up Loan
The British Business Bank offers government-backed Start Up Loans for new businesses. You can borrow up to £25,000 at a fixed interest rate, with repayment over up to five years. No personal contribution is required, so 100% funding may be possible.
We work with a specialist funding partner who manages the application on your behalf.
OPTION TWO
Franchise Bank Loan
Established franchise models are assessed more favourably than independent start-ups. High-street banks typically lend 70%-75% of the investment, leaving a 25%-30% personal contribution.
We have relationships with specialist franchise banking teams at HSBC and NatWest and can introduce you directly.
OPTION THREE
Your Own Funds
If you have savings, investments or other personal funds available, this is the simplest route. You invest your own money and the business pays you back through the income it generates.
The bottom line
However you fund the investment, the Haus Maids business you build is designed to pay it back. At your discovery meeting we will discuss your situation openly and help identify the right funding route. There is no pressure and no obligation – just an honest conversation.
YOUR EARNINGS POTENTIAL · 12
Your personal financial reward.
Three years · three milestones · one journey
Year one
Up to
£1,500
per month
Client Target
60 clients
each worth £170/month
Business turnover
£89,000
You’re building your client base and working in the business. A meaningful income from day one as your business grows.
The foundation year. Every client won now pays you for years to come.
Year two
Up to
£3,000
per month
Client Target
100 clients
each worth £170/month
Business turnover
£190,500
You’re transitioning to full management. Your team is established and your income has grown significantly.
£3,000 a month. Working from home. Around your life.
Year three
Up to
£4,400
per month
Client Target
140 clients
each worth £170/month
Business turnover
£270,000
You’re running a £270,000 business from home. Six people in your team. Three branded cars on the road in your community.
This is what three years of building looks like.
Beyond the projection
Our highest-performing location serves over 400 regular clients. Three years is where your journey begins – not where it ends. The full month-by-month cashflow is available at your discovery meeting.
These projections are based on results achieved across the Haus Maids network. They represent what a motivated franchisee following the Haus Maids model can realistically achieve. They are not a guarantee – individual results will vary depending on effort, local market conditions and commitment to the model. We encourage all prospective franchisees to seek independent financial advice before making any investment decision.
YOUR NETWORK · 13
Meet some of your future colleagues.
These are the people you’ll be joining. Real business owners, running successful Haus Maids franchises across their areas. Each one started exactly where you are now.
HONEST ANSWERS · 14
Questions we get asked.
You’ve read the pack. You’ve imagined the possibility. And now the questions are starting. Here are the ones we get asked most often – answered honestly.
WHERE TO FROM HERE · 15
Your next step.
You’ve read the pack. You’ve imagined the possibility. Now it’s time to find out if it’s right for you.
I love speaking with people who are genuinely interested in what we’ve built. If you’ve read this pack and something has resonated – that’s enough. Make contact whatever way suits you best. I look forward to hearing from you.
HEAD OF FRANCHISING · HAUS MAIDS
Since 2012 Rich has helped many franchisees establish and grow their own successful businesses.
Email: richard@hausmaids.co.uk
Phone: 01252 213 222
LinkedIn: Rich Knight on LinkedIn
Or join one of our discovery events.
If you’d like to find out more before speaking to anyone directly, our discovery events are a brilliant next step. We run regular online and in-person discovery events throughout the year. You’ll find everything listed and bookable in one place.
See upcoming events and reserve your place
There is no commitment in making contact. The only thing you might lose by not reaching out is the opportunity itself.